From Fictional Exports to National News: How Norfolk Island Ended Up in Trump’s Crosshairs
One strange headline turned our tiny island—and our global business—into an international news story.
Read more
International Women's Day - The Women Who Make KOOSHOO Possible
This International Women’s Day, we honor the women behind KOOSHOO—from our team to the skilled artisans crafting each piece.
Read more
Behind the Scenes with KOOSHOO: Pop Culture, Trends & Media Buzz
KOOSHOO’s exciting updates: Holiday gift guide features, Netflix, and more!
Read more
The Black Friday Paradox
Every November, we have the same conversation with ourselves: 'Are we hypocrites for having a Black Friday sale?' The tension is real for a sustain...
Read more
The Real Cost of Better: How One Sustainable Brand Survived the Post-Pandemic Recession
When freight costs soared and discretionary income vanished, we watched as sustainable small businesses began closing their doors. This is the stor...
Read more
Bee Health and Organic Cotton: A Choice for a Cleaner Planet
What do bees, cotton, and your hair ties have in common? More than you’d expect. Discover how organic cotton is a lifeline for pollinators—and why ...
Read more
How KOOSHOO’s Founders are Redefining Hair Ties: A Must-Listen Podcast
Ever wonder why hair ties come in packs of 50? KOOSHOO’s founders dive into that very question on Sustainable Founders, sharing how they’re reshapi...
Read more
Unraveling Waste: How Planned Obsolescence Tangles Up the Hair Accessory Market
Why buy hair ties by the dozens when a few quality ones suffice? During a visit to our Japanese supplier—where packs contain just two—we realized w...
Read more
5 Million Plastic Hair Ties Diverted: KOOSHOO’s Quest for a Cleaner Future
KOOSHOO's plant-based hair ties have eliminated over 5 million plastic ties from our environment—discover how this simple swap leads to a more sust...
Read more
Unmasking Greenwashing in Fashion: Empower Yourself to Choose Better
Unveil the truth behind shocking eco-friendly claims in the fashion world as we explore common greenwashing tactics and guide you toward making gen...
Read more
The Return of the Kings: How Plants are Reclaiming Their Throne in Textiles
Synthetic fibers have ruled textiles since the 1970s, but plant-based materials are making a comeback. KOOSHOO is leading this shift with innovati...
Read more
Introducing your newest everyday staple: Macchiato Brown Plastic-Free Scrunchies
Chocolate, coffee, earth, fashion. Without brown, none of these would exist as we know them. As fundamental as these are to everyday life, so too ...
Read more
The Revolution that is Changing Fashion
Today is the start of Fashion Revolution Week. It marks both a very dark day for the fashion industry but also the birth of a movement that is chan...
Read moreShop now
Plastic-Free Hair Ties
$10.99
Plastic-Free Scrunchies
$3.99
$12.99
Organic Twist Headband
$8.79
$10.99
Plastic-Free Round Mondo Hair Ties
$9.79
$13.99
Plastic-Free Round Mini Hair Ties
$9.79
$13.99
KOOSHOO products are designed to up your style game, while uplifting the planet and its people.Created as a purpose-led brand that would produce something with the intent to change how things are done moving forward - to embody a cultural shift in sustainable living.