Spring is in the air. With spring comes spring fashion. And with spring fashion, returns the beautiful 12 outfit-in-1 Journey Shawl.
Launched in the summer of 2014 via a hugely successful Kickstarter campaign (read the Treehugger summary here), the Journey Shawl was shipped to 23 countries worldwide, arriving, in many cases, just as the days of summer began to wane.
The fact the product arrived so late in the season last year makes us that much more excited for the long sunshine days to come. Sure enough, after a slower few winter months of sales, the Journey Shawl has started to move in a big way as summer approaches.
As the shawls, and their positive affirmation travel bags, make their way to excited customers worldwide, we've put together this quickie blog post to help you get the very most from your Shawls.
We're principally an online company though every now and then we have the pleasure of working face to face with our customers at festivals, trade shows and other events.
One of the most common questions at those events is: "how do I wear this Journey Shawl like that (pointing at a picture of the shawl being worn as a Poncho, Skirt, Halter Top, Diva Dress or any other number of outfits)?"
At the events we have the luxury of guiding the customer through the fun transitions from one outfit to another but online, we sadly don't have that opportunity. So instead, we turned to the next best thing: video!
Whether you're the loving owner of a hand dyed, multi-use Journey Shawl, or are simply curious of how to get the very most from this creative garment, here are a dozen different how-to-wear videos to help you master the basics. Once you've got the basics down, that's when the true potential of the shawl (and the many yet-to-be-discovered styles) comes to light.